Hi, I’m Emma, and my brother Jack and I started this shop with one simple idea—clothes should feel good, look good, and tell a story. Jack’s the artist in the family, sketching bold prints and playful graphics, while I focus on fit, fabric, and the details that make a piece last.

Together, we created Firstdownfits—a brand built on creativity, comfort, and a dash of adventure. Every item we design is meant to be worn, loved, and lived in, without you worrying about breaking the bank.

Of course, we’re not perfect (who is?), but we believe in standing by our work and treating our customers the way we’d want to be treated—fairly, honestly, and with a smile.

At the end of the day, we’re here to share joy through what we make. If you’ve got questions or ideas, we’d love to hear from you.